Tech Talk with Terence

If you haven’t seen the new old spice commercials you are really missing out.  The actor Isaiah Mustafa is now a household name and continues to do show appearances and interviews.  Believe it or not he used to play in the NFL.  Everyone is in love with him.  And then they produce another commercial.  This second effort, although good, still doesn’t beat the first one.  But what they decided to do next is genius!

Using the social networking tools we all use today (Twitter and Facebook), the marketing company behind Old Spice (Wieden + Kennedy) decided to make YouTube video responses in real time! (source)

This might all sound like ramblings but I’ll give it a try anyway.

The whole idea behind this is incredibly smart.  If every marketing company or department took the time to read and listen to what people were actually saying about their commercials or products they would make even better products.  In this case it’s a bit different.  Old Spice was pretty much something you associated to an old man or your dad.  Which makes Wieden + Kennedy’s marketing that much more genius, because they completely changed everyone’s perception of an old product and made it new again (with the help of a product relaunch).

Using Old Spice as the example, the moment that first commercial aired everyone I know was talking about it, people all over the internet were going nuts, even my parents had comments to make.  After going viral people wanted to see more, and another commercial was made.  But this latest effort, getting big names in the social networking scene and getting people who follow Old Spice on Facebook and Twitter to ask the “Old Spice Man” questions is just amazing.  According to the article I linked above, (and as of this writing) the people behind the Old Spice campaign are still uploading new personalized video responses.  The YouTube channel is the #1 Most Viewed (Today) by a channel or sponsor and will probably be for a few more days as people share (now up to) 181 short YouTube clips with each other.

All I have to say is Congrats to Isaiah and Wieden + Kennedy.

Here are some of my favourites.

The Man Your Man Could Smell Like

Making Of Interview with the Creators

Old Spice – Questions

@4chan

@iggip0p

@Alyssa_Milano (they actually sent the flowers)

@hayley (his daughter)

Here’s my question @OldSpice, after 181 videos responses, how are you not tired? (actually it’s probably a ton of fun)

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